idz

A darkened club, everyone is rubbing shoulders, yet no one can hear each other, let alone being able to pluck up the courage to use your best line. You see somebody you like. Look down at your mobile device and see if she’s there. There on your mobile the avatar of each and every person around you. The one you have eyes for is there, her avatar is a seductive head-and-shoulders snap. Alongside the Adonis are 4 and a half bright red hearts. You select her image and find out she’s single, she’s a legal advisor and loves picnics in the moonlight. There in the corner is a flashing icon, a new message… It’s her. She has been checking you out too. You reply by inviting her to join you in the restaurant across the street in 5-minutes.

At a business function the next day, our same legal advisor enters the board room, around the table everyone has their PDA out in front of them. Her avatar appears once again, a more officious image this time. Her name, her title, and the name of the company she represents. Selecting her image, a brief resume downloads, along with contact details.

The technology: Radio Frequency Identification, RFID, GPRS and Web Services. An RFID tag is discreetly embedded within a sticker, credit card, key ring, necklace, bracelet or watch holding a unique identification key of the owner. In your mobile device you have clipped on an add-on RFID reader, or bought a PDA with one already included. Within your mobile browser, a plug-in that when activated reads all the recognised RFID tags within range, posting a request via GPRS to the IDZ web server requesting, returning a formatted page displaying the details of all the RFID tag owners.

IDZ is a concept for personal identification. As the purchaser of an IDZ tag, you choose what information you want to share within which situations. When the IDZ tag wearer enters a situation, such as a night club, they can connect to the IDZ server and alter their default setting, which could be simply to display a message such as a poem or even be set to ‘off’, to suit the new situation, for example ‘Man Hunt’, a personalised situation set-up by the owner. Depending on restrictions set up by the owner, a man who is compatible on say love interests, will have access to one IDZ situation, where a female may receive a message that says ‘I’m on the prowl – back off!’.

Other possible applications:

Medical
On entry to a hospital or at the scene of an accident where the patient could be unconscious, medical records can be accessed (with the correct authorisation).

Security / Proof of Payment
Access to secure areas, events, buildings. Examples: Schools, Cinemas, Concerts, Offices, Trains…

Payment
In place of carrying around a credit card, with the use of a Personal Identification Number (PIN), fingerprint scan or other authorisation mechanism, payment could be made from your preferred payment method based on the store requesting the payment.

Memory
Recall all the people you have met today, where and when. Parents or Law Enforcement where not considered an invasion of privacy may be warranted access.

If you are interested in following through with this venture please get in contact as I have sketches and more ideas I can share with you. Ideally I would like to retain some ownership of this idea - possibly crediting me on the packaging and a share of the profits.

All correspondence by email please: matt@cranialscratch.com
© Copyright 2005 - CranialScratch/Matt Jones All rights are reserved - intellectual property rights and copyrights - by Matt Jones t/a CranialScratch. United Kingdom.

alcopop lights

Simple idea. If you've seen these new lollipops with flashing lights inside, you'll quickly visualize this idea. An alcopop bottle that when open, lights up!

To quickly sum it up, the lights used in these lollipops are simply LED's (Light Emitting Diodes) and as they are so widely used, they are getting cheaper by the second. They also require very little voltage to power them. The circuitry for this concept is virtually non-existent, it is simple on/off between battery and light. I doubt you would need a circuit-board except for possibly making the light flash (if so desired).

To set this idea off to its best advantage I would recommend that the alcopop itself has a milky colouring. This should help to diffuse the light.

Light Fitting
The light itself would best fit at the base of the bottle. Ideally the base of the bottle would have a small dome that the light could be inserted in to, helping the light to extend further up into the bottle, increasing the throw of the light. However, the light could attach to an existing bottle shape - this will save the bottle manufacturers any retooling. The separate attachment may need to be incased in a darker plastic, leaving only the LED exposed so the full impact of the light can be thrown into the bottle.

Closures
OK. Now it's about switching the light on. I've had a variety of ideas for this one. One idea was to create a stopper that would also prevent liquids (like Rohypnol (Date-rape drug)) from being introduced into the bottle. However, the fact that the bottle will light up when the bottle is opened may be enough of a deterrent for these psychopaths. (Contact me if you want to know more about this particular idea)

The aim is to create a connection from opening the top to switch on the light. Think antique bottle closures like the Hutter Stopper (circa: 1893-1920). Some bottled beer brands still use this type of closure. By running two conductive (metallic) printed stripes from one end of the bottle to the other, by opening the bottle you complete the circuit (either by releasing the switch (removing a blocker) or closing the circuit)). I would expect that this circuit would run under the printed label. Of course, this would need further analysis to determine what shape bottle, type of label etc would work best (usually bottle labels are confined to the neck and body separately).

Promotion
For promotion, I would anticipate that the bottles could be kept refridgerated in a glass fronted display fridge. The bottles could be lined up to sit in a specially designed rack that would short-circuit the need for opening the bottle in order for the light to be switched on. Therefore when on display all the bottles are lit up.

Brands, flavors and Colours:
In conceiving this idea I have come up with some ideas for brand names and flavors:

Possible Brand Names:

• Diode
• LED (Light Emitting Drinks)

Possible Flavors & Colours:

• Porno: Cherry (Milky Pink - Red/White LED)
• Russian: Cola (Clear Red - Red LED)
• NYPD: Blueberry (Milky White - Red & Blue Alternating LED)
• Bikini: Pineapple & Coconut (Milky Yellow - Red LED)

If you are interested in following through with this venture please get in contact as I have sketches and more ideas I can share with you. Ideally I would like to retain some ownership of this idea - possibly crediting me on the packaging and a share of the profits.

All correspondence by email please: matt@cranialscratch.com
© Copyright 2005 - CranialScratch/Matt Jones All rights are reserved - intellectual property rights and copyrights - by Matt Jones t/a CranialScratch. United Kingdom.

collectible cushions

How about... collectible cushions that have been designed to represent oversized real world objects?

• Bottle tops:
  Make a cushion that represents an oversized bottletop sporting the brand's design. Bacardi Breezers have that wonderful bat image and come in a range of flavors (which are of course represented by different 'bright' colours). Imagine how these would look in a trendy pub or club or just scattered over a lad's bachelor pad?
  
• Icons:
  Make a cushion that represents an oversized icon - the type you would find on your computer's desktop. To really make these collectible, create an entire range. For example: Microsoft Office - Outlook Icon, Word Icon, Excel Icon, PowerPoint Icon. Add to the range by offering cushions that look like pointers (the little white arrow or an hourglass). Imagine how these would look in the waiting area along a couch in one of Microsoft's partner buildings?
  
• Groceries: Make cushions that represent oversized grocery items. Add to the collectibility of the range by making novel attachments. A can of Heinz baked-beans - allow the tin to have a pull off (soft) lid and fill the inside with large orange baked-bean cushions; A tube of Aquafresh Toothpaste - make it so the top can screw off and you can pull out a 'squirt' of toothpaste in that oh-so-iconic swish sidewards 'S' shape; A box of Swan Matches - allow the cover and try to slide in/out and have one or more matches loose. Big brand names should be encourage to sponsor the designs, or at the very least release the copyright in lieu of a few cushions for the marketing department. Imagine how these everyday brand products would look in a funky studio apartment or in a merchandiser's waiting room?
  
• Sweets: Make a range of cushions that look like sweets. M&M's, Licorice-Alsorts, Kit-Kats, Jelly Beans... These can be done without infact using brand imagery possibly getting around any need for licensing. Imagine a kids bed covered in his favorite sweets?
  
• Gadgets: Make a range of cushions that look like mobile phones, PDA's, Apple iPods, Memory Sticks, and other modern-day gadgetry. Add a bit of clear-but-soft plastic to make the screens really come alive - but don't do the whole cushion in plastic. Add some quirks to the designs. Make the batteries or a stylus detachable, add a phono-socket or even allow the screen to be changed (maybe the customer can flip the screen over, use velcro letters to make TXT messages, etc.). Imagine how well these cushions would go down in posh gadget shops, trendy ad agencies or highstreet computer stores? I know I would have one in my office.

These should be quite sort after items, possibly part of a limited edition range, a bit pricy, quite a statement! All items should be made of soft fabrics. Very little screen-printing should be used, rather the cushions should use applique all the way through, right down to the really tricky details. Where possible the cushions should have that little extra that the owner can discover and enjoy showing off to his/her friends. Bits like the hidden baked beans, matches or the velcro TXT letters. Cushions should be washable - but hey, they're posh, if they have to be dry cleaned then so be it.

If you are interested in following through with this venture please get in contact as I have sketches and more ideas I can share with you. Ideally I would like to retain some ownership of this idea - possibly crediting me on the labels and a share of the profits.

All correspondence by email please: matt@cranialscratch.com
© Copyright 2005 - CranialScratch/Matt Jones
All rights are reserved - intellectual property rights and copyrights - by Matt Jones t/a CranialScratch. United Kingdom.

Shake Hands with the New World

It won't be long before shaking hands creates an electronic link between two people. For the techno-geeks out there, this isn't new, when referring to electronics metaphorically shaking hands (usually with lots of bips, squeeks, hisses and boing-boings). However, this technology is about transferring data via the skin! Literally shaking hands. Person to person.

By using a small electrical current, information can be passed from an electronic device, such as a mobile phone, PDA or even a watch or pair of glasses, passed through the body. By touching another device or even somebody else with a similar device that information could be passed along.

While shaking someone's hand, an image could appear on your device, possibly your glasses, identifying the person you are greeting. A business card. Such identification would aid in our 'thinkless' society where technology remembers everyone for you, you won't need to. Looking around the table in a busy meeting, whilst links are still established, the person's name could appear in your view everytime you turn to them. Remembering a whole room full of people's names will become less of a skill and more of a technological given.

Paying bills might be a matter of touching a pad. Biometrically identified, and credit card data transfered.

Taking documents home might no longer require you to jack in a USB storage device. Of course, if we could add a flavour of 'Johnny Neumonic' to this scenario, we wouldn't even need the mobile device on hand. Store information directly to our brain.

Now of course, for all the devious hackers out there. You've done blue-jacking, what's next? Hand-jacking? Sounds a bit rude to me.

Check out Webindia123.com for more on this subject as well as how our body's energy could be charging our mobile phones!

Total Recall

The trends within technology adoptance are starting to map out a very interesting future possibility: The possibility to record life, TiVo (PVR technology) style. The technology to produce miniature video cameras and recording devices are not new. The way that we apply these are. The latest to be every new mobile phone that hits the market. We’ve gone AV mad. Take this camera away from the phone, put it on a broach, badge, tie-pin or a pair of glasses, add a bluetooth connection. Hook this up to a GPRS/WiFi network via your mobile phone and top it off with unlimited file storage and a search engine that can be invoked by voice. And there you have it. Life on the mini-screen.

Lost your keys? Simply by discussing your keys… “I’ve gone and lost my keys again…”, your mobile phone picks up the keyword “keys”, server-side, your personal search engine is analysing all of today’s files, matching today’s events by audio (keywords “keys”, or key-sounds “jingle-of-keys”), image (key-images “picture of keys”), data (such as contact details – not necessary in this example) or by ‘tag’ (such as RFID or Bluetooth). On matching results, a list of recently spoken keywords are displayed on your mobile phone. By selecting one of these words, lists of captioned images are displayed, along with a timestamp. Select the one most appropriate (or play all) and review where you last left your keys in colour and with sound.

Take this possibility and apply it to contact names, recalling details within a meeting, remembering a date or other details within a conversation, replaying a crash as it was witnessed, or showing your mates a beautiful bird you saw last night (an owl of course) and so on.

Increase the video quality and integrate screens in to the lens of your glasses or on a wrist watch, add 360° capabilities and your mind can simply turn to mush whilst the computer remembers everything for you.

Where Would We Be Today?

Fear of the unknown both intrigues and yet holds back the development of mankind. We are at a number of moral intersections with so many new technologies. Going forward has risks. Risks that we don’t fully understand or can even be sure of. We can speculate, but we can’t be sure. So what do we do?

When da Vinci first invented the flying machine to when the Wright brothers first flew one, do you think they considered the profound affects of their work? Do you think they timidly explored their ideas, or do you think they just did it? When the first seed was first sewn, when the first doctor made his first incision, or when the first injection was first administered… do you think any of these happened with a full understanding of their actions? Mankind has developed from taking risks we don’t fully understand, and at every set-back we’ve improved our understanding and moved forward again. Were we creating irreparable damage, were we furthering mankind?

When Babbage set about inventing the first computer, I somehow doubt he was too worried about potential risks. Once the first valve-operated computer was built, the Americans put it to work to predict the trajectory of a bullet: to build a better weapon, to be a better killer. Today’s computers help us to work out from the wound of a slained victim the trajectory of that bullet: to capture their killer, to build a better defence. A double edged sword full of risk and potential yet we still harness the power of the computer and move forward for the benefit of mankind. The same cannot be said about all technologies.

When NASA first set about exploring the moon we faced risks, not fully understanding them, we did it anyway. We landed on the moon. As long as the risks were contained, NASA kept going. Yet at the first ‘visible’ setback, ‘fear’ shot to the forefront of the public’s mind, leaving the progression of mankind in its wake. We now nervously send people in to space. We cautiously step out in to the new frontier. The space programme has in the last 25-years, only now started to regain ‘some’ momentum with the possibility of Mars being a rich resource for mankind. Our own moon, sitting upon our own doorstep, remains a vastly unexplored entity.

We have seen what can be achieved in less than 25 years. Where would we be today if the momentum of the space programme never died down? Imagine if we faced everything with intrigue and not in trepidation? Where would we be today? Dig up the sceptics of da Vinci’s flying machine and take them on a flight to anywhere in the world. Dig up our sceptics in 100-years from now and take them on a flight to the stars. Apply this to genetic science and nanotechnology. Where would we be today? Where would we be in 25 years?

The Do's & Don'ts of Backing-Up Your Brain

What is life? Is it existence? If so, then what is existence? Existence is a state of being real or a way of living. That’s the problem with words, without a lot of them tied together they are open to an individual’s own interpretation. For one thing, life has got to be about living; the avoidance of death.

I’ve always said that “I would be extremely pissed-off if I had to die, there’s so much I want to still do and see.” Yet I know that my body has a limited shelf-life. I’m not a big buyer of re-incarnation or an after-life, so it’s technology I’m counting on. Cloning sounds interesting, but does not necessarily meet my expectations as of yet. Having a body that matches my DNA is not as exciting as a mind that matches my memory.

I have thought about cryogenics. It does sound more promising that cloning, other than they have yet to defrost anyone. And when they do, a defrostee would have a lot to deal with. For starters they would have a lot of catching up to do between lives. Poor Walt, If he had been cryogenically frozen, as so often people have speculated, I wonder what he would think of Disneyland Resort Paris?

With what research has had to show in matching the way the brain and silicon chips work, it is likely that one day in the future we will be able to download our brains. Taking further steps could mean manipulating that data and uploading it back to our own brain or even a fresh one. Take Governor of California, Arnold Schwarzenegger’s past blockbusters ‘Total Recall’ and ‘The 6th Day’ for inspiration. Unfortunately as these movie titles stem from Hollywood, they depict less of the good and more of the bad for such possibilities in technology.

Downloading could be an extremely cheap form of preserving our lives. After all, the body really doesn’t offer much other than a means to support the brain whilst we interact with our world. Sure, we can lop off and freeze only the head. The rest can go to medical research, organ transplants, etc. That does offer a space saving opportunity, but does mean that at some point we’ll be lopping off more heads in order to reattach them back to fresher bodies. All rather messy!

There’s a couple of ways we could use downloaded brains. One, we could fix damaged brains offline, a sort of defrag, uploading a better You; Or two, we could grow human blanks a-la-Repet (The 6th Day), uploading the brain to a fresh body. Although I’m not sure how quickly we would be able to match the body to our existing one, or why we would want to (unless you’re Brad Pitt or Jennifer Aniston). Better yet, we could pick a more ‘suitable’ body. Adding on to these possibilities, we could travel great distances at the speed of light: Broadband connection to the stars, or at least their planets. You could be uploaded to a blank at a base station millions of light-years away. Another possibility is to dispense with the body completely. Although to accept this one, I think that would need more jiggery-pokery with my brain than I’d care to consider.

Such possibilities would bring to the rise even more questions about ‘life’. And death. And even more profound questions if we didn’t ‘have’ to die, would we want to, and if we did, would we be allowed to?